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There are many honey aficionados who attribute the growing interest in varietal honey to Ishai Zeldner, founder of Moon Shine Trading Company in 1979. Ishai’s vision to bring top quality varietal honey to the table began with his own introduction to Yellow Star Thistle Honey in Northern California. After giving away more honey than he could afford, he began his fledgling business with a selection of California specialty honeys to the Company’s offerings. Now, Moon Shine Trading Company is part of the family of Z Specialty Food, LLC. Z Specialty is known throughout the US for offering over thirty fine varietal honeys selected from across North America.

In honor of Ishai’s entrepreneurial spirit and love of varietal honeys, this fund builds upon his legacy by establishing a platform for discretionary research of varietal honey. Through a series of lenses, this fund will support research which may include sensory science as well as aroma, flavor, nutritional and pollen analyses to ensure that varietal honeys continue to be better analyzed, classified, shared, and celebrated.

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Annie Roeser
Managing Senior Director of Development
[email protected]
(530) 752-2952 (Phone)

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